
The November 16th, 2009 article states, “But the commercials aimed at a general audience make the product seem more like makeup than a powerful prescription drug, Consumer Reports associate editor Jamie Kopf Hirsh wrote in Adwatch. In September, the Food and Drug Administration warned the manufacturer, Allergan, that promotional materials on the drug's website omitted or minimized certain risks.”
The article continues to solidify its approach by saying, “Kopf Hirsh doesn't just mean using celebrities such as Brooke Shields to sell prescription drugs or manufacturing a need by "taking a legitimate medical condition and broadening its definition to the point where it could apply to almost anyone. The commercials also downplay dangers while promoting the drugs as lifestyle enhancers.”
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